Navegando por Autor "Araújo Filho, Mironaldo Borges de"

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Avaliação heurística baseada nos 10 princípios de usabilidade de Jakob Nielsen
(2023-11-23) Dias, Karina Teixeira; Araújo Filho, Mironaldo Borges de; http://lattes.cnpq.br/4535402164652924; http://lattes.cnpq.br/3720969574339252
This work aims to identify usability errors in the service platform of the Department of Transit of the State of Pernambuco (DETRAN-PE), through a heuristic evaluation. According to related references, heuristic evaluation was based on Jakob Nielsen's ten usability principles. Errors were classified according to the degree of severity. As a consequence, proposals for solutions were presented in order to remedy the errors identified.
Design Thinking no desenvolvimento de aplicativo para a Paróquia de São José - Surubim - PE
(2023-08-16) Farias, Vinícius Coêlho Vanderley; Araújo Filho, Mironaldo Borges de; http://lattes.cnpq.br/4535402164652924; http://lattes.cnpq.br/3532582532600484
The needs arising from the pandemic have spurred the permanent establishment of conveniences in the provision of services by the parish secretariat of São José de Surubim-PE. Faced with this new reality, this project developed a mobile application proposal to optimize parishioners' access to the provided services. For this purpose, the Design Thinking methodology was applied, integrating the phases of empathy, definition, ideation, and prototyping with focus groups, briefing, moodboard, and similar research, aiming to understand the audience of the Parish driving this new demand. The results brought to light critical points, such as difficulties in understanding commands and application usability, along with visual representation depicting the religious symbols of this community. Simultaneously, it implemented functions that would significantly enhance the faithful's access to services offered by the parish secretariat. With this approach, the mobile application proposal aims to make parishioners' lives more comfortable, providing them with a smoother and more pleasant experience when performing their activities, thereby enhancing their convenience and strengthening their faith.
Inovação tecnológica e arte publicitária: a interferência do uso da inteligência artificial em filmes publicitários sob a percepção do espectador
(2023-10-25) Ferreira, Adalberto Ribeiro; Araújo Filho, Mironaldo Borges de; http://lattes.cnpq.br/4535402164652924; http://lattes.cnpq.br/1511373809509639
Brands and advertising have been reinventing themselves as attractive images that are present in the public's memory and have become part of their daily lives. To do so, they adopt a variety of techniques to stand out in the consumer's mind amidst the wealth of information available. The aim of this study was to establish a relationship between the concepts of technology, innovation and artificial intelligence and advertising art, and thus understand how the use of artificial intelligence interferes with the perception and emotions of viewers of advertising films. The methodology applied was descriptive with a qualitative-quantitative approach. The collection instrument was a questionnaire about advertising films, in order to ascertain the interviewees' perception of the use of artificial intelligence in these films. Three advertising films were analyzed, one of which was created entirely with the help of artificial intelligence, another partially created with the help of AI and a third, without any help from AI. The results of the study showed that in all three films, the majority of respondents were able to identify which films were created with AI and which were not created with AI.