Navegando por Assunto "Instagram (Rede social on-line)"

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Ações de promoção da saúde da UFRPE no contexto da pandemia da COVID-19: análise dos conteúdos das redes sociais
(2021-12-15) Fontes, Brennda Lesley de; Regino, Fabiane Alves; http://lattes.cnpq.br/3088176522044224; http://lattes.cnpq.br/4872530650994123
This article aims to describe and analyze the actions to promote health and quality of life promoted during the Covid-19 pandemic by the Department of Quality of Life-DQV/PROGEPE, of the Federal Rural University of Pernambuco (UFRPE), having in view of the increase in positive cases for Covid-19 and deaths in Brazil and also in Pernambuco. The analysis was based on the mapping of the institutional social network, DQV's Instagram (@promocaosaudedqv), which benefited and still benefits the UFRPE community with its knowledge. The analyzed period of the contents published on DQV's Instagram was from 26/04/2021 to 25/11/2021. Knowing that health promotion actions have the function of disseminating, sensitizing and promoting knowledge, the posts created are intended to reach not only teachers, students, technicians and outsourced workers, but rather to reach the whole society, especially through paper that the University has. The Quality of Life Department was already working in person and with the pandemic it adapted its functions to the remote and created a social network for communication in health. It is made up of doctors, psychologists, dentists, pediatricians, pediatric dentists, gynecologists, obstetricians, occupational safety technicians and others. The mapping showed the diversity in the content posted by DQV on Instagram, which addressed various topics ranging from prevention and health promotion, through explanatory videos, illustrations, concepts, lives, webinars, conversations through online links, in addition to to provide e-mails for further questions or situations involving the health theme for the academic community.
Como o capitalismo de vigilância influencia o comportamento do consumidor: uma plataforma instagramágico
(2024-10-09) Lima, João Wellington de; Freitas, Dayse Amâncio dos Santos Veras; http://lattes.cnpq.br/2538184572616875; http://lattes.cnpq.br/3760247991082202
With the transition from industrial to informational development, a structure for the transmission of information and globalized communication was created. This structure provided the emergence of new interactions, control, social transformation and a new type of power, called Instrumentary, configured by digital surveillance. With surveillance capitalism, which is a new logic of capitalism defended by author Shoshana Zuboff (2020), human experience was transformed into behavioral data, considered the new raw material and creating a new type of market. Currently, such data is collected from digital tools and platforms. The present work sought as an object of study the social network platform Instagram, with the hypothesis that consumers/users of this social network identify that they are influenced by the data generated through the platform. To explore the topic, bibliographical and qualitative research was carried out, with a survey of theoretical references. To collect information, the method used was the application of a questionnaire using the Google Forms tool, applied between the 3rd and 18th of September 2024 and analyzed based on the surveillance capitalism concept of Zuboff (2020). As a result, it was found that users/consumers of the social network Instagram are influenced by the platform based on the advertisements received. And the conclusion is that surveillance capitalism is a key factor in today's society, as through data mining and collection they can influence several individuals through the analysis of their information generated on platforms.
Conexão e engajamento com os consumidores a partir do Instagram: o caso da empresa VR Veículos Recife
(2023-09-14) Braz, Igor Danilo dos Santos; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623
This research aims to underscore the pivotal role of human interaction within the supplier-consumer dynamic in the digital realm, drawing upon anthropological insights into consumption patterns and contemporary digital marketing trends. Assuming a singular case study as its foundation, this study adopts a qualitative approach to scrutinize the efficacy of incorporating posts pertaining to the personal life of the VR Veículos Recife owner. The primary focus of the study is to analyze how such posts work as a strategic tool for fostering engagement and forging connections with the company's Instagram followers. Methodologically, data was collected through interviews with the business owner, coupled with an analysis of the interplay between post content and the corresponding metrics of engagement on the platform, as well as their discernible impact on sales figures. Ultimately, the study concludes by underscoring the indispensability of deploying connection-oriented strategies for the success of small businesses striving to make their mark on this platform.
Cultura do desmame: uma análise crítica de discursos sobre aleitamento materno em posts do Instagram
(2022-10-11) Rebeca Rocha Novaes Silva; Figueiredo, Marcela Cássia Sousa de Melo Benício; Cavalcanti, Larissa de Pinho; http://lattes.cnpq.br/7660087236639667; http://lattes.cnpq.br/7276037458536539; http://lattes.cnpq.br/5961942731436451
O presente estudo objetivou investigar como os discursos reproduzidos nas redes sociais funcionam como manivelas para fortalecer a Cultura do Desmame. Este trabalho nasce da necessidade de denunciar os discursos que se fortalecem ao naturalizar o desmame precoce enquanto mulheres e bebês são negligenciados. Amamentar é questão de saúde pública e discutir sobre é pensar nos direitos e autonomia sobre os corpos das mulheres. Para a fundamentação de nosso trabalho, utilizamos documentos oficiais que defendem a amamentação, tais como o Guia Alimentar Para Crianças Brasileiras Menores de 2 Anos (Ministério da Saúde, 2019), as Bases para a discussão da Política Nacional de Promoção, Proteção e o Apoio ao Aleitamento Materno (Ministério da Saúde, 2017) e o Guia Prático de Aleitamento Materno – Sociedade Brasileira de Pediatria (Departamento Científico de Aleitamento Materno, 2020). Além disso, recorremos a artigos da área da bioética, que nos fornece dados específicos para visualizarmos a amamentação no nosso país e a perspectiva analítica da Análise Crítica de Discursos para abordagem verbo-visual do corpus selecionado. Para composição do corpus da pesquisa, foram analisados e selecionados perfis na rede social Instagram de profissionais de saúde que atendem ao público materno-infantil. Em cada perfil, foram recortados posts por meio da tag #SMAM, referente à Semana Mundial da Amamentação. Operamos um recorte cronológico entre 2019 e 2021, anos que mostraram um aumento de postagens relacionadas ao tema. Nos posts, é possível identificar que perfis de profissionais da saúde recorrem a afeto e discursos laicos para promover a cultura do desmame, enquanto posts que defendem a AME, afirmam que amamentar é mais que amor e levam o amor como maior argumento para “convencer” mulheres de que é preciso amamentar.
Divulgação cientifica através do Instagram: uma aplicação no ensino médio da Educação de Jovens e Adultos (EJA) para o ensino de Química
(2024-03-04) Silva, Isabelly Laís Batista da; Leite, Bruno Silva; http://lattes.cnpq.br/4932752031807872; http://lattes.cnpq.br/6953309899704712
Given the rapid evolution of languages and forms of communication, society has undergone different transformations. These transformations have impacted society, mainly through social networks. Among social networks, Instagram is one of the fastest growing networks today, reaching even more users daily, reaching all audiences, ranging from young people to the elderly. Relating this social network with Science can be a facilitating resource for understanding Chemistry, since many students are interested, but few actually manage to understand it. On the other hand, Scientific Dissemination aims to bring these two worlds, technology and science, closer together, providing a clearer vision and language of scientific texts so that many can understand Science in a simpler way and enabling access for those who do not have it. . In this sense, the objective of this research was to carry out an analysis of how Instagram pages, which promote scientific dissemination, can assist in the learning process of Youth and Adult Education (EJA) students. EJA is a modality that is part of basic education and is offered to young people, adults and the elderly who did not have the opportunity to attend regular education in a timely manner. Thus, descriptive research was developed in the form of a field study, being approached from a qualitative perspective, carried out in three stages (Conversation circle about what students understood by scientific dissemination; Survey of profiles within Instagram that promote scientific dissemination; Evaluation questionnaire). The research was applied to students in the 3rd year of high school at EJA, from a state public school, located in Cabo de Santo Agostinho, Pernambuco. Data collection occurred through audio recordings and a questionnaire. The results show that EJA students have significant difficulties when it comes to Chemistry and Science as a whole, where some were unable to relate scientific texts with everyday content or examples, although other students were coherent in their answers. As for the answers to the questionnaire, which related posts to learning, it was also noted that students had difficulty seeing a DC on Instagram, but there were satisfactory responses that showed the potential use of the platform to carry out DC and assist in learning the Chemical.
O ensino de língua portuguesa através do Instagram
(2023-11-29) Sousa, Daniel Teles de; Vicente, Renata Barbosa; http://lattes.cnpq.br/2541553913706614
Estudo netnográfico de perfis virtuais plus size da RMR-PE na rede social “Instagram”
(2021-12-02) Silva, Irtes Rodrigues da; Melo, Jaqueline Ferreira Holanda de; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/4285115769436827
Historically, women are the ones who suffer most from aesthetic standards, and the current beauty standard is hardly reached by most of them. In this context, the fat body is generally associated only with the disease and people with such characteristics are not considered potentially consumers, mainly in the Fashion market. In response to such a scenario, there was the emergence of the plus size movement, which stands out with the increase in users of digital social networks, which is the focus of this work. Through netnography, an approximation was made with the universe studied and later a content analysis of the publications of six profiles in the Metropolitan Region of Recife - PE, on the digital social network Instagram, aimed at the fat or plus size public, was carried out. three individual profiles and three collective / movement profiles. In addition, a periodic cut of publications was made. After analysis, it was possible to categorize them into: “Indication of brands and stores”; "Looks"; "Cheers"; “Empowerment and self-love”; "Events and Media"; "Lifestyle and Self-Promotion"; "Engagement"; “Partners”; "Social questions"; “Models and Inspiring People”. The analysis of the set of profile publications in the Metropolitan Region of Recife-PE showed that, in the region of this state - which is a major fashion-clothing producer, the trend of a national and international agenda of demands by the movement in favor of a fashion that contemplates the valorization of fat people.
Gerenciamento e consumo da informação no serviço público: um estudo de caso em setor de estágio em instituição de ensino superior
(2023-09-12) Silva, Tamires Amanda Gonçalves da; Melo, Jaqueline Ferreira Holanda de; Rocha, Maria Alice Vasconcelos; http://lattes.cnpq.br/6818128111009316; http://lattes.cnpq.br/0639256942534141; http://lattes.cnpq.br/2131976097619056
The present work is a reflection from an internship experience and its record, which aimed to analyze the management of a social network (Instagram) Internship Sector of a public higher education institution, considering, mainly, to describe the production (process) and to expose the consumption of information (data); considering the field of Consumer Sciences. Themes focus on concepts and definitions of Social Networks; Attention Economics; Content Planning and Production; and Public Marketing. Methodologically, it was addressed qualitatively and as a case study; the results were analyzed in a descriptive manner. The main recommendation presented by the study is to reiterate the importance of considering digital social networks as a form of social engagement, as well as of improving the delivery of public services, as a management tool that increasingly effectuates the communication cycle between the parties involved.
Imagens gastronômicas: cozinha e a comunicação nas redes sociais
(2023-04-27) Miranda, Ana Beatriz Gonçalves; Panetta, Monica Helena; http://lattes.cnpq.br/0760135351368402; http://lattes.cnpq.br/7423851247443718
It is evident that the growth of gastronomy has been leading it to spaces other than the kitchen, at this point linked to the communication process experienced by society that introduced the use of images as part of this language, and became important with the dissemination of social networks. For this, it is necessary to understand the relationship between photographs of culinary preparations and the influence of the social network Instagram on the consumption of gastronomic images, demonstrating how important the look of a dish is, which points to the perspective of plating as an attractive visual. Thus, a qualitative exploratory methodology was chosen, based on bibliographic knowledge and information gathering through semi-structured interviews, carried out through the Zoom virtual platform, with the participation of a professional from each area, gastronomy, communication and photography. , with method of analysis of results by interpretation. It is concluded that it was possible to perceive the notoriety that the images of the preparations have, from the social relations brought about through communication and exposure on social networks.
Instagram e ensino de Química: análise de alguns perfis destinados a abordagem de conhecimentos químicos na rede social
(2022-06-06) Oliveira, Ana Beatriz Silva de; Simões Neto, José Euzébio; http://lattes.cnpq.br/3560726840212196; http://lattes.cnpq.br/2474572588511667
The use of the Internet and social networks is increasingly widespread, especially among young people, while traditional teaching methods become less efficient, as they do not motivate students. Based on this relationship, this work aims to: (i) analyze the dynamics of Instagram profiles management aimed at approaching Chemistry, aiming at conceptual discussion, and (ii) evaluate the potential of some publications present in the feeds of these profiles for the learning chemistry concepts. We seek to answer the following research problem: does Instagram have the potential to contribute to the learning of Chemistry? As a theoretical reference, the work addresses three main topics: scientific dissemination, internet and social networks and social networks and the teaching of chemistry, to better understand the role of the scientific disseminator in society, what are the impacts that social networks cause on people and what are the main contributions to the teaching of Chemistry when linked to scientific dissemination and these networks. Then, we present the view of some teachers on the use of social networks in education, in which we realize that they support the use and report the need for training so that networks are properly considered, so that they can contribute to teaching. . The methodology follows a qualitative approach and is divided into four stages, namely: selection of profiles to be analyzed, questionnaires with those responsible for the profiles, analysis of the last twenty publications of each profile, bringing a detailed discussion of how their publications contribute to the Chemistry learning, and, finally, a general analysis, in order to compare and indicate how each one can be used in the learning process. Seven profiles that address Chemistry on Instagram were selected, and in four of them, we obtained answers to the questionnaire. From the analysis, we can understand how profiles are managed, what are their main motivations, difficulties and the process of preparing publications, based on the perceptions that each profile has of the preferences of its followers. Then, we analyzed the last twenty publications of each profile and it was possible to conclude that the analyzed profiles have the potential to contribute to the learning process. We point out, in the stage of general analysis of the profiles, how publications can be used in Chemistry classes, considering the possibilities of reviewing concepts, curiosities that relate Chemistry and everyday life, and the use of "memes" for moments of playfulness in the classroom. Chemistry classes. Finally, we conclude that Instagram has the potential to contribute to the learning of Chemistry, however, for this and other social networks to be used, it is necessary to work with teachers on the means for such use, aiming at a qualification for the use of networks in education.
Microcontos no Instagram: potencialidades para práticas de letramentos literários na cultura digital
(2021-08-21) Melo, Yalle Rafaella Silveira de; Silva, Ivanda Maria Martins; http://lattes.cnpq.br/8436216704557833; http://lattes.cnpq.br/9664453472374400
#OCaraQueFaz: uma análise acerca da comunicação política e digital do prefeito João Campos
(2025-03-19) Santos, Vitória Sofia Vieira dos; Andrade, Rayane Maria de Lima; http://lattes.cnpq.br/7190036182698859; http://lattes.cnpq.br/4101880757845323
Este trabalho tem como objetivo analisar como a comunicação digital do político João Campos foi construída durante sua campanha eleitoral de 2024, com especial ênfase nas teorias do capital simbólico e da imagem política. Para viabilizar isso, a técnica de análise de conteúdo foi empregada a partir de métodos qualitativos e quantitativos. Como unidade de análise, foram examinados os conteúdos publicados pelo político no Instagram. De modo geral, observou-se que João Campos soube explorar as mídias digitais para fortalecer o relacionamento com sua base eleitoral, concentrando-se, sobretudo, no desenvolvimento de sua notoriedade, em contraste com o que foi observado em 2020.
A poesia na rede social Instagram: interconexões com a formação de leitores na cibercultura
(2021-08-14) Andrade, Alexsandra Cristine de; Silva, Ivanda Maria Martins; http://lattes.cnpq.br/8436216704557833; http://lattes.cnpq.br/3261120741108886
Subjetividade sitiada: o Instagram e a construção de identidades e hábitos de consumo na sociedade de sedução em massa
(2021-03-03) Souza, José Matheus Melo de; Faria, Maurício Sardá de; http://lattes.cnpq.br/1513772085737367; http://lattes.cnpq.br/6244561601189722
The phenomenon of digital media has been integrated into people's daily lives in recent decades, resulting in an endless informational movement, associated with continuous virtual interactions. This study seeks to discuss about Instagram, which has approximately 1 billion active users per month, especially relating it to the processes of building identities and habits of consumption. For this, it is essential to mobilize and discuss theories that allow access to the meaning of this reality, covering multiple approaches: the approach on the mass media, the themes of sociability and the representation of the individual in society-society and, especially, the discussion about the concepts of identity and consumption. The use of the algorithm tool by this network, as a way of directing personalized content and advertising, was a fundamental aspect discovered in the research exercise, since it helped in the composition of the central argument and allowed an understanding of the studied phenomenon.
Uso do Instagram como ferramenta de ensino de produção textual: reflexões sobre perfis voltados à redação do ENEM
(2023-04-20) Silva, Lívia Barbosa da; Lima, Hérica Karina Cavalcanti de; http://lattes.cnpq.br/7078742576743942; http://lattes.cnpq.br/5210553382677662
Las tecnologías digitales, en los últimos años, han ido transformando las relaciones entre los individuos, por lo que, como consecuencia, la enseñanza también sufre cambios, ya que necesita adaptarse a diferentes formas de interacción social, como ocurre en la red social Instagram. Así, con el crecimiento de usuarios en la red, los profesores también comenzaron a unirse a los perfiles como una herramienta para la enseñanza de la escritura para el Enem y, también, los estudiantes que buscan información y el intercambio de conocimientos en la plataforma. Por lo tanto, este trabajo tiene como objetivo analizar las publicaciones de tres perfiles educativos: a) @perfil1: 127 mil seguidores y más de 1.100 publicaciones; b) @perfil2 : 42,8 mil seguidores y 669 publicaciones; c) @perfil3: 36,4 mil seguidores y más de 2.500 publicaciones en el momento de la investigación. Los perfiles listados fueron elegidos porque todos tienen más de mil seguidores, publicaciones activas en la plataforma y venden algún tipo de servicio como clases particulares, correcciones de redacción, mentorías, entre otros. Y el objetivo principal es de analizar las concepciones de texto y escritura que subyacen en los consejos dados por los profesores, así como la perspectiva de la enseñanza de la Lengua Portuguesa, de acuerdo con los estudios de Geraldi (2011), Koch y Elias (2010). Las primeras conclusiones son que el primer y segundo perfil trabajan con un mayor énfasis en la Gramática Tradicional, viendo el texto como un producto final y el tercero tiende a traer algunas nociones sociointeraccionistas, sin embargo, todavía no las presenta en su totalidad.
O uso do Instagram como um recurso facilitador no ensino de Química para o Ensino Médio
(2023-09-11) Lopes, André Bezerra Amorim; Leite, Bruno Silva; http://lattes.cnpq.br/4932752031807872
The broad development of Information and Communication Technologies (ICT) and, later, Digital Information and Communication Technologies (TDIC), in Education has made significant advances, making the teaching and learning process more effective and efficient. Such technologies have also allowed students (users in general) to access information and resources more quickly and easily, learn in a more collaborative and personalized way, and develop skills for the 21st century. Social networks have become popular among young people, most of them are registered on at least one of them. Instagram has presented itself as an educational resource for teaching Chemistry shared by profiles of teachers and science enthusiasts. Given this range of shared digital material, the following research presented aims to analyze the Instagram profile @quimica.massa through an explanatory qualitative approach as a resource to facilitate the teaching of Chemistry in High School through the use of memes, images and videos that accompany the subjects covered in the classroom.
#VolteiRecife: estratégia e protagonismo no primeiro carnaval pós-pandemia
(2025-03-12) Souza, Ketley Maria de; Falcão, Carolina Cavalcanti; http://lattes.cnpq.br/9887570122994623; http://lattes.cnpq.br/0387623082527904
Desde suas origens no Brasil, o carnaval incorpora elementos que, em diálogo com diferentes manifestações culturais, expressam de forma singular a complexidade da identidade brasileira. Na cidade do Recife, essa manifestação possui um forte valor cultural e econômico, além de particularidades e contradições próprias. Com a chegada da pandemia do Covid-19, o evento passou por uma pausa em sua realização tradicional. Após dois anos, o carnaval de 2023 marcou o retorno da festa, e coube à Prefeitura do Recife realizar essa comunicação. Esse estudo propõe uma análise sobre como ocorreu a abordagem dessa retomada na estratégia de comunicação digital da prefeitura. Para essa finalidade, refletimos sobre o impacto que o carnaval possui para o Recife, analisando como a pandemia afetou a sua realização. Dentro desse contexto, observamos como a comunicação digital dos órgãos públicos se articulou, analisando os principais formatos e elementos utilizados nas publicações do Instagram da Prefeitura do Recife sobre o carnaval de 2023. A relevância do estudo é apresentada uma vez que ele pode servir para revelar o carnaval como manifestação cultural, identificar as consequências da sua suspensão, assimilar os desafios e expectativas envolvidas no processo de retomada, compreender as possibilidades que o digital traz para a comunicação pública, trazer melhorias para futuras campanhas de divulgação de eventos culturais e evidenciar o carnaval como estratégia política. Selecionamos para a análise os conteúdos publicados entre os dias 27 de janeiro de 2023 e 25 de fevereiro de 2023, realizando a leitura flutuante, exploração do material e o tratamento dos resultados. Os achados indicam que a Prefeitura do Recife esteve em constante tentativa de aproximação com o público, e para isso, buscou internalizar o carnaval, institucionalizando a festa e fazendo com que a divulgação da retomada tomasse um forte aspecto político de validação do órgão público. Ao concluir esse trabalho, percebemos que o carnaval simboliza muito mais do que uma celebração da identidade popular. Ele também se configura como um espaço onde o poder público busca afirmar sua presença e seu papel diante da sociedade.